Last week I noticed something: thinking that there must be some weird mistake that messes up the browser page rendering, because suddenly everything was similar: a homogeneous sea of blue text links and pheasants, which is so widespread on the screen. background noise block.
I saw the ad link click, rather than the organic search result I was looking for.
Here are, for example, the two best Google results for a “kayak” flight search engine. With a small “ad” tag to distinguish it from a click that won’t make any money from Google …
This twist is Google’s latest dark model: The adtech giant has linked organic results even better with ads it offers against keyword search, as writer Craig Mod highlighted in a tweet this week.
- Last week, in its rich tweet, Google searched for this change, as the other way around – with a “new look” saying “site domain names and branding icons appear prominently, along with a bold” Ad “tag for ads:
- But Google’s cover is almost a dark model in itself.
If you read the text quickly, it is likely that the results of organic search are easier to perceive because they claim the components of those results are now “more pronounced”.
Read it again, and Google is essentially insisting that it be put in parallel. This, when you really look at it, causes a visual distinction between organic search results (which consumers are looking for). ads (Google makes money).
Another eagle-eyed Twitter, by the name of Luca Masters, has been embroiled in a debate over Mod’s tweet. The tech giant is “coming from the last direction” to emphasize this.
Changes in ad tags “this” are fooling; and a “different direction” is now to refer to the visually-impaired results of organic search to reduce ads.
Previously, Google laid the foundation for this latest visual trick by changing the look and feel of ads in the first few years to make the search results look cleaner and cleaner.
Except now he struggles with them. From there comes “a different direction.”
Masters has been great at inserting this vintage tweet (from 2016) by journalist Ginny Marvin. Introduces a visual history of Google ad tags in “color fade” search results; A reference to the gradual disappearance of Google in the color shadows box, in order to clearly separate ads from search results.
A Google search engine user
user has essentially only the differences between them and an unwanted ad click. You will either show or click.
This visual trick can be very small in a small-screen mobile environment. Google debuted last year. The never-ending details on the desktop screen are remarkable. Where to click for information, it starts as a whole lottery.
A lottery that accumulates for the benefit of Google, because confused users may end up clicking other ad links, which will damage the time and energy of web users.
Back in May, when Google pushed mobile users to change, they described sites as a way to showcase their brand, instead of looking like all the other blue links on search results pages. But he did so while previously removing a box displayed around the “Advertisement” tag.
Therefore, it is “more difficult to distinguish between ads and search results,” as we wrote then.
There have certainly been complaints. It may be more now – seeing the gap between ad clicks and organic links visually flatten even more confusing for Google search desktop users. However, slowing down the design change also works against the mass shouting of users.
We came to Google because the new search results design makes it virtually impossible to distinguish between organic results and ads. However, the company has not rejected repeated requests for comment.
Of course, it’s true that many UX design changes have to be reversed, especially at the beginning. Changes in the digital environment are rarely immediate. This is usually lower acceptance.
But there is no such thing as consumer logic. (And the slow burn that occurs here is to engage the user in the role of the metaphorical frog.)
Instead, Google makes it harder for web users to actually click on the page they are looking for. In fact, from a revenue-generating perspective, he prefers to click on an ad.The visual equivalent of a supermarket has placed a similar packaged brand next to a sauce of the same brand name on the shelf – in the hope that the worst seller rush will come out. (Real life dark models are really some things.)
Brignull is very good at commenting on dark patterns. It’s been called a misleading design since it was founded in 2010 by darkpatterns.org.
Google was first heard in the late 90’s. In those days you learned about networking, reading charming magazines, charming …
To quotes the great singer Bobby Bare
Things Change. And then, change again.
Most of us generally never get over the thought of changing things. In fact, most are aversive to changing any form or description. However, today Google has unleashed other changes on search results pages (or S.E.R.P. As marketers). Some imagined readers will see a new look this morning on Google’s search results on the desktop.
Several months ago, Google released new results for their mobile app, and yesterday they released a similar look at desktop results. For those of you with a small eagle’s eye, here’s a look at the search results before yesterday.
Have you noticed the differences?
Organic search results now include a favicon in organic listings. The URL of the web page moved below the heading and was not the usual green tone. Subtle, in fact. Although the changes may be minor, their effect is not. For example, it is particularly important for non-favicon websites to be added immediately.
What else can we expect?
In addition to the change noted above, Google has proposed that they adjust the same “Notice” indicator introduced in 2017. To match your organic search results, the Google Search Ad ad URL will appear above the header. In an update in May 2019, Google confirmed this change to help identify where information is coming from quickly.
Is there more?
While many of us will soon be facing new search results, this update comes with Google’s Algorithm Core Update. While this may not be the case for most people, Google’s Core Updates happen year-round and can have far-reaching consequences on websites. Marketing managers, SEOs and anyone interested in a website should monitor traffic in the coming days and weeks if algorithm updates are affected.
Despite being the first Korean update in 2020, it is still too early to feel full effects and we will provide a full summary of the impact of this update next month. However, despite the correct outcome of this update, it is likely to have a negative impact. For those who do, Google has provided this list of questions to explore whether this update has impacted your site.