SEO & Progressive Web Apps

Advanced Web Applications, or PWAs, seem to be a technology movement that is supported or supported by only a small minority. In many ways, that’s exactly it. But what you really need to know about PWAs is:

  • Based on a model that turns ordinary practice into a head.
  • At the forefront of a new era of mobile technology.
  • Not owned by any person or organization.
  • However, unlike many small movements that are radical, widespread and ultimately trying to fail. Because PWA is starting to affect millions of people’s network usage.

PWAs: Symptoms of an evolutionary landscape?

Progressive web applications are probably created because our world is becoming more mobile and digital. Although there is a lot of confusion around the definition, brands and companies are becoming key elements in connecting with the audience. Twitter, Guardian and Uber, Forbes, Wired and Spotify – PWAs are everywhere.

Even major browsers and platforms like Google and Apple are implementing PWAs in the support ecosystem. With such a smooth experience, you have almost 100% options or will use them soon. However, over the years they have evolved gradually, perhaps one you are already using, without realizing it!

So what exactly is PWA?

One of the simplest descriptions of PWA is the creator of Alex Russell’s name. The PWA suggests that they are “just websites that took all the vitamins.” What it basically means is that advanced web applications are not the products you buy or buy off the shelf.

They are the end of the last crawls in the browser and in the Cache. Such as the availability of service personnel and Push APIs. They all come together to create a great Super website that can be improved.

In this way, PWAs are often referred to as browser applications: having all the good things about an application. Only packaged and unopened through a store.

How to convert your website to PWA

Depending on some PWA space progressions, you need some basic technical components to convert your website into PWA:

Switch to HTTPS

  • Add the JSON manifest file with your metadata.
  • Add a service worker.
  • These three staples are the ones that generate PWA from a operational point of view. However, they do not say much about how this website works and what PWA really means to you and your users.
  • Google can help. According to Google Developers, PWAs are Web experiences:
  • Reliable: Reload immediately and never show downasaur, even under uncertain network conditions.
  • Quick: Silk and scroll animated animations that respond quickly to user interactions.
  • Commitment: Feel like a natural app on your device, with immersive user experience.
  • These characteristics are essential to the results of the three previous advances. You can also add security to that list. Because your website will be served via TLS (Service Employee Requirement), it is tailored to any response factor and freshness thanks to the Service Worker update process.

Progressive Feature of Progressive Web Apps

You can begin to see why PWAs are so difficult to define and at the same time so desirable. To put it this way, let’s take a look at the real-life experience of a PWA, and dive into some of the great features that come with it.

  • Offline access to your site

By leveraging service personnel and data storage, progressive web applications allow offline access to your site. Or you can access low quality networks.

When a user visits your site, their data is downloaded in the background. Therefore, in subsequent visits, whether or not you are online, they may have at least one basic version of your site experience.

  • Keep it loyal

The unique thing about PWAs is that they allow businesses to convert users into repeat visitors and even build regular guidelines. One way to do this is to allow users to install web applications on their home screens. They also allow businesses to keep in touch through messages.

When used together, these strategies can stay connected with visitors as they move away from your site. And ultimately, build better relationships in the long run.

Browser application experience in the browser

At some point most businesses weigh the idea of ​​creating a mobile app. Because PWAs offer an application-like experience without investing a lot of money or having to search and download users first, they almost solve this problem.

With this being the case, PWAs provide users with many benefits of the application experience. Such as full-screen interface, responsive design and fast-paced design. All this taking up minimal space for storage.

Improve your search visibility

Google PWA is a strong advocate for bringing an application experience from closed environments. And so does the browser search landscape. PWAs also provide greater user experience, and also help businesses improve visibility on search engine results.

Some SEO journals suggest that PWA is not a ranking factor in 2019. However, PWAs rely on many ranking factors, such as repeated traffic through home screen icons. So this will probably be a key signal for progress.

It’s hard to say definitely … Yes, progressive web applications are the future of the web. However, in the future it is easy to ensure that the web is offline, fast, convenient and user friendly. And PWAs are all that and more.


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